Every third superbowl ad included an impossibly gorgeous (via computer enhancement) human; additional ads told us to drink gallons of totally awesome beer (alcohol: 75,000 deaths/year) or eat junk food (heart disease: 2.4M deaths); and of course the Fiat commercial-chick had a very subtle come-shot on her decolletage.
And finally the whole thing centered around the most violent mainstream sport in the world.
But MIA flipping the bird? That's the problem:
“The obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans," said Brian McCarthy, spokesman for the NFL, which produced Madonna's halftime show, according to the Associated Press.