Pretty sweet. Except for your passengers.

iZUP (eyes-up) is a new product we saw demoed at the CTIA Wireless conference (see all stories) that addresses this head-on.

The app springs to life after it detects that your phone is traveling at speeds over 5 miles per hour, after which point it all but locks down the screen.

Cnet

The product is designed to prevent drivers from texting. It will also, apparently, prevent passengers in cars, trains, buses, rickshaws and taxis from texting.

Awesome.

And lest you think I'm taking this out of context:

iZUP team told us it's looking into such features as a passenger override, so that a non-driver can regain control of the phone.

I'll pass.